The term “customer experience” is one we’ve been hearing a lot lately – specifically in relation to digital and online ecosystems. But what exactly does this mean and why should homebuilders care about creating a positive experience for their customers? The simple answer is that creating a better experience for your customers keeps them happy […]
Let’s face it, a huge majority of today’s home buyers are modern buyers. After all, we live in an age where digital technology is growing at record-breaking rates, and 9 out of 10 homes in America rely on technology to improve their lifestyle, and the number one use is shopping. People who are shopping for […]
In today’s world, consumers are used to getting exactly what they want, when they want it. With the advent of the internet they are now more informed than they have ever been. In 1995 it was unheard of to buy a book, let alone anything else online. Now, you can buy anything you want from […]
Production home builders are in a highly competitive industry where not only must they compete at the design level, but they also battle one another to offer the best buyer experience, which in turn plays a significant role in increasing sales. One way innovative home builders help to improve the buyer experience is to partner […]
Hillwood Communities set out to build one of the most technologically advanced master planned communities, and they have succeeded with their brand new community, Pecan Square. They recently held a Topping Out event to celebrate the culmination of all the work that has gone into Pecan Square. Part of Hillwoods vision included the ability to […]
The home building industry is an interesting one in that technology is evolving rapidly thus creating endless growth opportunities for home building firms. But at the same time, a lot of business owners in this space are very “old school” in that they have their model homes, showrooms, and stick to the internal process they […]
Historically, one of the most painstaking aspects of building a new home was the dreaded design process. After selecting a floorplan and signing a contract, the final thing to do before construction can begin is selecting and finalizing all of the finish options that will go into a buyers new home. The typical process for […]
We are living in a fast-paced world of technology that has a hand in every aspect of our lives. From smart-home technologies that allow people to make voice-activated grocery lists, to machines that run diagnostics on our cars and even on the human heart, technology simply makes life more efficient, and for businesses it almost […]
Let’s face it – buyers have a ton of options these days, and just because they have a signed agreement with a builder, doesn’t mean they will follow through to closing. One of the biggest areas that home builders experience buyers remorse and the inevitable cancellation, is that period from when a buyer signs an […]
Technology is advancing at a rapid rate and plays an integral role into the lives of most people. From smart home technology to augmented reality, the ability for a brand to market and sell a product can trickle through a number of platforms. And when it comes to software for homebuilders, the same opportunities hold […]